Just Stop It

Just Stop It

“Just Stop It”, an insult directed towards Nikes’ classic ad, Just Do It. The insults and the questions all began at the demise of Nike’s Corporate Image. For a long time Nike was considered a conscientious company who had honest concern for their global cohorts. Nike is truly a global company with affiliations world wide,. The company has approximately 350 contract factories in thirty three countries employing nearly 5,000,000 people. The leading producers of Nike Product are : Indonesia, China, South Korea, Vietnam and the United States. To, date Nike has only come under fire for the Asian Factories, specifically Vietnam, China and Indonesia. The primary products produced in these countries are shoes. Nike uses labor in Asia because, “ The industry has its roots in this region due to a number of factors, including access to raw materials, high levels of expertise and quality and cost of labor.” the company has had relations from the very beginning with subcontractors in Asia. The reason for this was that the prospect of using asian labor promised to be much cheaper and more effective then if the shoes were manufactured in the United States. Because of this long lasting relationship Nike has had with different asian subcontractors, consumers assumed that the company was treating their workers well and providing them with a safe, clean work environment. We were wrong.
In the 1980’s Nike manufactured their products primarily in Taiwan and Korea, but recently in...

Just Stop It

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